Wednesday, August 26, 2009

Ad Agencies: 5 Ways to Find Prospects on Twitter

Ad Agencies: 5 Ways to Find Prospects on Twitter

Finding your agency’s best prospective client online audience is not yet an exact science. But for now you can be in the right ballpark. The same is true regarding Twitter.

There are plenty of search applications out there but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.

1. Twitter Search – Twitter’s built in people search is the easiest place to start but isn’t necessarily the best way to find people on Twitter. Twitter Search is much better, especially using their advanced search page. Be sure and check out their search operations pages for some handy examples for your search query.

2. Twellow – is an excellent search tool for prospective clients. With over 6.2 million Twitter user profiles now indexed in Twellow and placed into a huge number of categories. You can search the entire lot of profiles, or confine searches to a single category. Twellow also operates a local directory called the “Twellowhood.”

3. Tweepz – Allows you limit searches to specific parts of Twitter’s user information (such as name, bio, and location). Through the advance search filter results by follower/following numbers, location, and other extracted terms, enhances your search results.

4. Twitterel – you can search for prospective clients to follow by doing keyword searches of tweets. This service can update you by email, direct message, or @reply when it finds new people it thinks you might be interested in following. It’s similar to Google Alerts.

5. WeFollow – is a Twitter user directory that organizes people by hashtags. WeFollow is user-generated and anyone can add themselves by tweeting @wefollow with three #hashtags that describe them. For example there are 723 Twitter users that are subscribed to #adagencynewbiz.

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