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Tuesday, December 13, 2011

National Brands Look to Local Online Efforts - eMarketer

Online accounting for more local ad spending as local makes up a greater share of digital total. In the past, a combination of mass media and traditional local advertising was enough to draw consumers

Friday, December 2, 2011

Yahoo users searched for more international news than Bing users

The Casey Anthony trial was the most searched news story on Yahoo, as it was on Bing. However, news interests diverged from there.

Compared to Bing users, Yahoo users were more interested in finding news about unemployment, the Arab Spring and the shooting of U.S. Rep. Gabrielle Giffords.

Before you conclude that Yahoo users are more high-minded than Bing users, they were also more interested in the royal wedding of Prince William and Kate Middleton.

See a list, and more info here: 

Thursday, December 1, 2011

Alternate Online Piracy Bill Floated

2012 Trends: Cloud-Based Music Streaming - eMarketer

A mainstream activity—but only when it’s free. Despite better-than-expected business in the first half of 2011, the recorded music industry remains plagued by a decade-long decline in CD sales&m