Online accounting for more local ad spending as local makes up a greater share of digital total. In the past, a combination of mass media and traditional local advertising was enough to draw consumers
via emarketer.com
The landing site for news relating to the University of Tennessee Volunteers (Go Vols), interactive advertising, online marketing, digital media, the Internet, social sciences, politics, and current events... with some random rants & ramblings.
Online accounting for more local ad spending as local makes up a greater share of digital total. In the past, a combination of mass media and traditional local advertising was enough to draw consumers
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